Optimum's new Tire Protection and Coating is not a typical tire dressing.  This coating goes on very evenly and dries so it will not attract dirt.  Putting the product on in multiple coats adds to the level of gloss.  If you prefer a subdue matte finish, go with one coat.  If you are looking for a high gloss look, go for a 2nd coat.  When applied properly, this coating will last months.  There is no chance for slinging.  It contains no oils and no silicone.  Available as an 8 oz bottle that will treat 6-8 cars or in a 32 oz bottle that will treat no less than 24-32 cars.